Evolving Business Models
How CEOs Transform Traditional Companies
This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.
Softcover reprint of the original 1st edition 2017
232 Seiten
Kartoniert / Broschiert
Birkhäuser, 28.07.2018
Englisch
ISBN/EAN 9783319840529
Learn from top CEOs on how business models are born and evolve Know how some of the world's largest companies approach business models Understand why big data and technological surge is changing business models Includes supplementary material: sn.pub/extras